The most common definition of media literacy says it as „an ability to access, analyze, evaluate and create media in a variety of forms“ (adopted by participants at the 1992 Aspen Media Literacy Leadership Institute).
We are living in a digital age and we are bombarded with plenty of new information and messages. So, we need to learn to choose information and valuable sources of information and to critically evaluate them.
Center for Media Literacy uses more expanded definition, which points out the importance of media literacy for the education of students in 21st-century media culture: „Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.”
We can try to escape by turning off the TV or not visiting many websites, but even then messages will eventually come to us. So, media literacy provides us the ability to become critical and literate in all media forms and to think for oneself. Media literacy empowers people to be effective communicators and active citizens.
Importance of media education and media literacy are recognized by many international organizations and the European Union by a document such as the Declaration of Media education 1982.
To raise awareness of the importance of media literacy, European Media Literacy Week will be held in March across the EU. In Croatia, Gong’s Media Literacy Education Session – Read Between the Lines, will be held in the city of Osijek as a Gong’s standard media literacy module within the educational program for educators and teachers of Croatia. Earlier, in October 2018. Gong organized public event regarding UNESCO Global Week of Media and Information Literacy where people and organizations in the field of media literacy exchanged experiences of implementing good practices. More information about media literacy and it is importants you can find in a handbook issued by Gong and Kurziv in Zagreb, 2018.